Projects
Here I have highlighted a few case studies of marketing content I have created throughout my time at Georgia Southern.
Market Research
I was tasked with designing a market research project and presenting the information in a captivating and informative way. I studied and surveyed the effects of product packaging, in terms of material and design, on consumer buying decisions and perception. I designed this presentation showcase background information and the research carried out in a communicative and eye-catching way.
(Click the link below to view the full project)
Digital Marketing
This semester long class consisted of a variety of digital marketing tasks, including professional development, creating an online brand, building a WordPress site for the brand and promoting it on social media, various analytics assignments, etc.
(Click the link below to view the in-depth portfolio)
front and back of flyer for BCM event
Instagram story post for BCM event
front and back of card handout for BCM Valentine's outreach event
front and back of flyer for BCM event
Social Media Content
During my time on council for Baptist Collegiate Ministries, I was responsible for coordinating various events and advertising material. I created flyers, handouts, and social media content for mul events and increased engagement and attendance by 20%.
(Click the slide deck to enlarge and click through to view some samples of promotional content)
Marketing Plan
The goal of this project was to create a comprehensive marketing plan for a fake company. I worked with a team to detail the company's brand and product. We then wrote the marketing plan, covering the business's executive summary, strategic plan, situational analysis, market-product focus, and marketing program strategy and tactics.
(Click the link below to view the full project)
